Social Media Club France

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Nov
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Murdoch could block Google searches entirely | Media | guardian.co.uk

How to not understand new media ages : lesson 1

“In an interview with Sky News Australia, the mogul said that newspapers in his media empire - including the Sun, the Times and the Wall Street Journal - would consider blocking Google entirely once they had enacted plans to charge people for reading their stories on the web.”

After having studied and worked in the media industry for a few years, I would rather thought that the media business is not about selling content. It’s about developping a brand (through content but also through other processes) and monetizing it.

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