Social Media Club France

More details to follow…

Danah Boyd’s thoughts in 30 sec:

- Facebook’s social graph is undirected. Twitter is fundamentally set up to support directionality.

- A person’s Twitter page is truly the product of their self-representation, not the amalgamation of them and their cohort (FB’s case)

- FB’s status updates are an invitation to conversation, a way of maintaining social peripheral awareness among friends and acquaintances. Twitter is a way of producing identity in a public setting.

- With Facebook, the dominant norm is about people at a similar level of status interacting. On Twitter, there’s all sorts of complicated ways in which status is brokered. People are following others that they respect or worship and there’s a kind of fandom at all levels. This is what Terri Senft has long called “micro-celebrity.”

Key finding to me : “Different social media spaces have different norms.”

Disappointment : Twitter + Business-oriented community = another social media gadget

“this looks like just one more sweetheart Silicon Valley deal that has limited imagination and represents a lost opportunity for the kind of innovation everyone expects these kinds of companies to drive.”

for $750M…

Cette 33ème édition est programmée en partenariat avec le Social Media Club France.

Au programme :

18h45 : Introduction par Silicon Sentier et la Fing.

19h : 4 présentations, 4 visions du présent et du futur de la mobilité :

• Martin Vialle, Responsable Business Development, Backelite :
  “Social Media et mobiles : pratiques des éditeurs et usages”
• Guillaume Decugis, CEO, Goojet :
  “Le media mobile sera social ou ne sera pas”
• Robbie Douek, Performance Sales Director Southern Europe, AdMob :
  “Monetising Mobile Assets and how to get the most from Mobile Media”
• Jérôme Perani, Directeur Marketing Services Numériques, Lagardère Active Digital :
  “iPhone et publicité : l’expérience Lagardère Active”

20h : Echanges, réseautage, discussions libres, recherches de partenaires autour d’un verre

Activity is the new oil and Twitter will be the new ExxonMobil. Now it’s time to invent the appliances that run off of it.

How to not understand new media ages : lesson 1

“In an interview with Sky News Australia, the mogul said that newspapers in his media empire - including the Sun, the Times and the Wall Street Journal - would consider blocking Google entirely once they had enacted plans to charge people for reading their stories on the web.”

After having studied and worked in the media industry for a few years, I would rather thought that the media business is not about selling content. It’s about developping a brand (through content but also through other processes) and monetizing it.